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   by Pam Danziger

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Table of Contents

Introduction: Why People Buy - The Key That Unlocks Future Marketing Success
Chapter 1:Why People Buy Things They Don't Need
Chapter 2:What We Need - More Than You Ever Imagined
Chapter 3:If Consumer Spending Is the Engine of the Economy, then Discretionary Spending Is the Gas
Chapter 4:Justifiers Give Consumers Permission to Buy
Chapter 5:What Things People Buy That They Don't Need
Chapter 6:Trends Impacting Why People Buy Things They Don't Need
Chapter 7:Pulling It All Together - How to Sell More

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