• More About Why People Buy

• Table of Contents

• Book Excerpt

• Biography

• Upcoming Book

AP Business Spotlight: Marketing Maven asks: Why Do People Buy Stuff They Don't Need. (PDF)

Playtime: The new trend in luxury buying is 'self-actualisation' or buying enhanced life experiences (PDF)
by Beth Evans, Carat Communicates magazine.

Tabletop Companies: Are Your Tapping into the Consumers'
Passion? (PDF)
Tableware Today, Last Word column

April 2003 Retail Analysis (PDF)

"The Lesson in Retailing -- Let the Consumer Win" (PDF)

"Word-of-Mouth Advertising -- Too Powerful to Leave Up to Chance." (PDF)

Brand Loyalty Starts and Ends with the Consumer (PDF)

Connecting Replaces Cocooning as New Butterfly Consumers Emerge(PDF)

Meet the Butterfly Consumers: The Evolving New Affluent Consumer (PDF)