More About Why People Buy

Table of Contents

Book Excerpt

Speeches & Presentations
   by Pam Danziger

• Articles & Columns

Biography

Upcoming Book

Articles and Columns

AP Business Spotlight: Marketing Maven asks: Why Do People Buy Stuff They Don't Need. (PDF)

Playtime: The new trend in luxury buying is 'self-actualisation' or buying enhanced life experiences (PDF)
by Beth Evans, Carat Communicates magazine.

Tabletop Companies: Are Your Tapping into the Consumers'
Passion?
(PDF)
Tableware Today, Last Word column


April 2003 Retail Analysis (PDF)

"The Lesson in Retailing -- Let the Consumer Win" (PDF)

"Word-of-Mouth Advertising -- Too Powerful to Leave Up to Chance." (PDF)

Brand Loyalty Starts and Ends with the Consumer (PDF)

Connecting Replaces Cocooning as New Butterfly Consumers Emerge(PDF)

Meet the Butterfly Consumers: The Evolving New Affluent Consumer (PDF)

Adobe Acrobat Reader

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