About the president. . .

In 1992 Pam Danziger founded Unity Marketing as a marketing consulting firm serving consumer product businesses, especially those selling luxury and discretionary products, to help them capture more market share and build brand equity by deepening their understanding of the consumer market.

Using the tools of market research, Pam discovers why people buy her clients' products and brands, so they can turn why people buy insights into actionable marketing strategies that anticipate the future. What sets Pam's work apart is discovering the why that drives consumer behavior, not just the behaviorally-oriented who, what, when, where, and how much of traditional market research. By studying consumer behavior exclusively, other marketing consultants remain stuck in the past, describing what consumers did, but never what they are going to do. Pam's focus on why people buy provides her clients' with a vision of the future and where the consumer market is going. Her clients gain foresight, so instead of chasing the consumer market, they are out in front anticipating the consumers' needs and desires. By understanding the why that underlies consumer behavior, Pam was immediately and accurately able to project the impacts of the September 11, 2001 tragedy on the consumer psychology of the nation.

A nationally recognized expert in consumer marketing and psychology, Pam is the author of the new book, Why People Buy Things They Don't Need (Ithaca, NY: Paramount Market Publishing, 2002). She has appeared on NBC's Today Show, CBS News Sunday Morning, Fox News, NPR's Marketplace and is frequently called upon by the Wall Street Journal, New York Times, American Demographics, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune and other business and consumer publications for commentary and analysis. In addition, Pam is a sought-after speaker at industry trade shows and professional conferences.

With a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland, Pam long ago traded in the Dewey Decimal card catalog for computerized databases and has been surveying, analyzing, classifying, and researching information to solve business problems ever since. As a librarian for a major Washington trade association, she created online databases to support legislative issues management and public relations strategy. From there, she joined AT&T, subsequently Bell Communications Research, to support the marketing and business planning departments of the seven "baby bell" holding companies. She then spent six years at the Franklin Mint as director of competitive analysis, gathering marketing information to identify trends in the collectibles market. In 1992 she set out on her own to form Unity Marketing.

Right now, Pam is working on her next book, tentitively titled Reinventing Luxury: Toward a Third Millennial Definition of Luxury. She continues to advise her clients in marketing and brand related issues, as well as manages the resources of Unity Marketing to publish marketing studies and to address clients' research needs.

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