White Papers & Articles

Learn How Godfrey's -- a specialty pet boutique -- Creates Extraordinary Customer Experiences

Introducing Godfrey's, a specialty pet boutique, that offers its customers extraordinary customer experiences.  Learn how Godfrey's owner-entrepreneur Barb Emmett has made her shop pop for her customers -- both the two and four-legged kinds.  Click here to down load a case study of Godfrey's -- a shop that pops!   

 Get a FREE Copy of White Paper --
The Eight Things Every Marketer Needs to Know About the New Luxury Market

Pam Danziger has prepared a 2,000 word white paper describing the "Eight Things Every Marketer Needs to Know about the New Luxury Market." It is available FREE upon request.

Get a FREE Copy of White Paper:
The Six Myths of Luxury Branding - How to Build a 'New Luxury' Brand

Pam Danziger has prepared a 3,500 word white paper describing the 'new luxury' branding paradigm and what luxury marketers must do to keep their brands relevant to luxury consumers. It is available FREE upon request.

Get a FREE Copy of a Profile of:
The Coach Brand -- The #1 Brand In Luxury Fashion Accessories  FREE upon request

Get a FREE Copy of Pam Danziger's Presentation -- 
Ascent of the Young Affluents:  The Future of the Global Luxury Market -- Presented at  the Global Luxury Forum (London, April 21, 2007)  FREE upon request