Pam Danziger Named Leading Authorities’ Luxury Expert

Unity Marketing founder and president now represented by Leading Authorities to conference and meeting audiences worldwide

Stevens, PA December 9, 2008 --  Pam Danziger, president of Unity Marketing and author of Shopping:  Why We Love It and How Retailers Can Create the Ultimate Customer Experience (Kaplan, 2006), has just been named luxury authority and expert under representation by speakers’ bureau Leading Authorities.

Leading Authorities chose Danziger as its luxury authority based on her depth of experience in understanding consumer psychology, identifying the needs and wants of the luxury consumer, and helping marketers meet these needs.  Through her firm, Unity Marketing, she conducts cutting-edge marketing research and shares insights about the ever-changing behavior of the American shopper with those whose business depends on anticipating and reacting to these trends.

“I’m delighted to be working with Leading Authorities to bring my expertise on luxury consumer behavior to a broader audience,” says Danziger.  “In these challenging economic times, luxury marketers need to understand their consumers and make the kinds of smart marketing decisions that will demonstrate their products’ quality and value.  In my talks, I focus on delivering the kinds of actionable strategies that will make a difference in sales and, ultimately, business success.”

To learn more about Danziger and Leading Authorities, or to book a talk, visit:
http://leadingauthorities.com/speakers/speakerDetail.htm?s=24555

About Pam Danziger and Unity Marketing

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the ‘classes.’ She is president of Unity Marketing, a marketing consulting firm she founded in 1992.

Advising such clients as PPR, Diageo, Stearns & Foster, Waterford/Wedgwood, Lenox, Prudential Fine Homes, Ritz Carlton, Orient-Express Hotels, Marie Claire magazine, The World Gold Council,The Conference Board and Google, Danziger taps consumer psychology to help clients navigate and master the changing luxury consumer marketplace.

In recognition of her ground-breaking work in the luxury consumer market, Pam received the Global Luxury Award presented by Harper’s Bazaar for top luxury industry achievers in 2007.

Her latest book is Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006.   Her other books include Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, (Dearborn Trade Publishing, $27, hardcover) and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).  

About Leading Authorities

For more than 15 years, Leading Authorities has worked with organizations and professionals worldwide to produce dynamic events featuring internationally recognized figures in politics, business, and contemporary life. Leading Authorities represents both renowned speakers and celebrated entertainers, and offers award-winning production services to inspire and engage audiences around the globe.

LAI has expanded beyond its base of providing world class speakers to providing a comprehensive solution for producing high-impact meetings and communications programs featuring speaking talent, entertainment, and creative media and production services. In addition, the company designs and produces major events and communications programs for leading associations and companies that align their meetings with the strategic objectives of their organizations. 

For more information about Leading Authorities, Inc., please call 202-783-0300 or visit www.leadingauthorities.com.