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Pam's Books

 
 
Shopping:  Why We Love It and
How Retailers Can Create the
Ultimate Customer Experience
(Kaplan, Oct. 2006)
 
 
Table of Contents

  Does Your Shop Pop?

 

Click here to download a retailers' self-test. 

This test will help you measure how well your store scores in the

Pop Equation.  

The answer key will give you advice from Pam on how to

rev up your store's marketing.

 
 
Let Them Eat Cake:
Marketing Luxury to the Masses--
As Well as the Classes
(Dearborn, Jan. 2005)
 
  
 
 
 
Why People Buy Things
They Don't Need
(Dearborn, Jan. 2004)
 

Press Releases

Danziger’s Latest Book, Shopping, Is Filled with Creative Ideas to Boost
Retailers’ Sales

Consumer Spending on Discretionary Items Boosts Economy

Desire, not Necessity, Drives $3 Trillion in Consumer Spending

CONSUMERS LOOK FOR GROUNDING IN REALITY
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