My new book -- Putting the Luxe Back into Luxury -- is out
My new book, Putting the Luxe Back in Luxury, is out and available from Paramount Market Publishing. The book examines what the next decade holds for luxury marketers. It looks at how the affluent shoppers are adapting to the uncertainties in the current economic environment. It profiles luxury marketers and service providers that are poised to take advantage of the new opportunities they will find in the new decade.
To learn more: The Introductory chapter of Putting the Luxe Back in Luxury is now mounted on my website. You can download a copy here: http://bit.ly/Luxe_Intro_Registration
You can order a copy here at PMP's website here: http://bit.ly/Luxe_Back_in_Luxury
Does Your Shop Pop?
Does your shop create an ultimate experience for your shoppers? Discover how well your store measures up to the Pop Equation in Pam's new book, Shopping.
Click here to download a copy of a self-test that will help you find new ways to boost sales in your store by enhancing the shopping experience. Read Pam's advice about how to rev-up your store's marketing in the answer key.
Consumer Insights = Marketing Success
Conventional wisdom in marketing says marketing success results if you get the 4 P's right — Product, Price, Promotions, Place. Unfortunately conventional wisdom is wrong! The only way marketers can get the product right, the price right, the promotions right and the place or distribution right is by understanding the consumer.
In the rapidly changing environment, it isn't good enough anymore to base today's critical marketing decisions on past successes. You must understand the consumer out there today, their changing product and shopping preferences and how they want to spend their money. You need to put the consumer at the center of all marketing decisions. In order to do that, you need current and relevant consumer insights.
And that is where I can help you achieve marketing success. My job as a marketing consultant is two-fold. Since consumer knowledge is power in today's business world, I work hard to learn as much as I can about the consumer — what they want, how they shop, why they buy. Then I translate those consumer insights into competitive, marketing and branding strategies for you.
From books, market research studies, speeches and executive presentations to consulting assignments, I can help you learn all about your customer, then put that learning to work to make your company more successful.
Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience
My previous book was Shopping and it is written for retailers, both large and small, to understand the new mindset of today's shoppers. You can use this link below to request a copy of the book's intrroduction. Enjoy this introduction and I hope you'll get a copy of Shopping at you favorite book seller.
Yes, send me an excerpt of Shopping