Retailers, Does Your Shop Pop?

Does your shop create an ultimate experience for your shoppers?  Discover how well your store measures up to the Pop Equation in Pam's new book, Shopping. 

Click here to download a copy of a self-test that will help you find new ways to boost sales in your store by enhancing the shopping experience.  Read Pam's advice about how to rev-up your store's marketing in the answer key.

Consumer Insights = Marketing Success

Conventional wisdom in marketing says marketing success results if you get the 4 P's right — Product, Price, Promotions, Place. Unfortunately conventional wisdom is wrong! The only way marketers can get the product right, the price right, the promotions right and the place or distribution right is by understanding the consumer.

In the rapidly changing environment, it isn't good enough anymore to base today's critical marketing decisions on past successes. You must understand the consumer out there today, their changing product and shopping preferences and how they want to spend their money. You need to put the consumer at the center of all marketing decisions. In order to do that, you need current and relevant consumer insights.

And that is where I can help you achieve marketing success. My job as a marketing consultant is two-fold. Since consumer knowledge is power in today's business world, I work hard to learn as much as I can about the consumer — what they want, how they shop, why they buy. Then I translate those consumer insights into competitive, marketing and branding strategies for you.

From books, market research studies, speeches and executive presentations to consulting assignments, I can help you learn all about your customer, then put that learning to work to make your company more successful.

Introducing my new book —

Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience

My latest book, Shopping, will be published Fall 2006 by Kaplan Publishing. If you'd like a sneak peek at the content, use the link below to request a sample white paper. Enjoy this introduction and I hope you'll get a copy of Shopping at you favorite book seller. 

Yes, send me an excerpt of Shopping